Our Story

A celebration of Mexican culture. Discover the story that defines Clase Azul México.
The Dream

Our Origin

Nearly three decades ago, a dream took shape: to share the magic of Mexican culture with the world. Inspired by our land, traditions, and heritage, it became the beginning of our journey.

The First Decanter

The Future Takes Form

Our first white and cobalt-blue decanter marked a defining moment in our history and vision, a unique piece handcrafted by Mexican artisans, and a vessel for tequila unlike any other.

Our Journey

Built on Belief

Along the way, we have been joined by those who believe in our vision of Mexico, rooted in excellence and beauty. Today, we continue forward guided by the ideals that shaped what we set out to create.

Our Founder

Arturo Lomelí

Arturo Lomelí is the Founder & CEO of Clase Azul México, a visionary entrepreneur driven by a deep commitment to Mexican culture, craftsmanship, and purposeful creation. In 1997, he founded the company in Guadalajara to reimagine tequila as a global expression of heritage and artistry, building an independent luxury house rooted in authenticity.

Under his leadership, Clase Azul has evolved into a world-renowned brand, uniting tequila, mezcal, ceramic artistry, and immersive experiences that express a contemporary vision of Mexican luxury.

The Story Behind Our Name

Blue, like the agave that gives life to our tequilas. Blue, like the cobalt glaze that first adorned our decanter. Discover the story behind our name.
Profiles

Meet the Artisans

Viridiana Tinoco

As Master Distiller at Clase Azul México, Viridiana Tinoco shapes singular tequilas through scientific precision, creative intuition, and a constant dialogue with agave.

Sofía Ortiz

Sofía Ortiz García is Creative Director at Clase Azul México, crafting its ceramic universe through exploration of form and materials, and a global artistic perspective.