Like many other websites and applications, we use cookies, scripts, pixel tags, etags, web beacons, and similar technologies (collectively referred to as "cookies") to help us collect and store information about visitors to our websites and applications, as well as certain third-party websites with which we have partnered. This section and the following ones provide information on how we use cookies and how you can control them. A cookie is a string of text information that a website transfers to the cookie file of your browser on your device's hard drive. A cookie typically contains the domain name from which the cookie originates, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. Cookies are useful because they allow a website to recognize a user's device. You can find more information about cookies at: www.allaboutcookies.org. You will find more details about the specific cookies we use and the purposes for which we use them in the following sections. There are various ways to manage cookies. You also have the option to accept or reject cookies by modifying your browser settings. Please refer to your browser's instructions or help screen for more information on the features your browser provides for managing cookies. If you use different browsers, you may need to ensure that each one is set to your cookie preferences. However, please note that you may not be able to use all interactive features of our site if all cookies are disabled.

We use two general types of cookies:

First-party cookies: You encounter these directly when you visit our website. https://www.claseazul.com/clase-azul-family

Third-party cookies: These cookies are managed by a third party on our behalf when you visit our website and certain third-party websites with which we have partnered.

The cookies we use can be divided into four main categories: (1) Strictly necessary cookies, (2) Performance cookies, (3) Functionality cookies, and (4) Targeting or advertising cookies. Please see below for more details on each of these cookie categories.

Category 1: Strictly necessary cookies

These cookies are essential to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies, the services you have requested, such as shopping baskets or electronic billing, cannot be provided.

What type of strictly necessary cookies do we use on our website?

Examples of strictly necessary cookies we may use on this website include content management cookies that are necessary for the content management system to function and template preference cookies that are necessary for mobile sites and allow the site to look and feel as intended. We may also use social media plugins and cookies. The social media plugin works by linking you to social media sites such as Facebook and Twitter and allows interaction between your activity on social media sites and our website through your address. For example, using your Facebook username and password to log in to our website and using the "Like" and "Share" buttons from Facebook on our site. Social media cookies are used to remember that you are logged into our site. By using this functionality, you give permission to CASA TRADICIÓN, S.A. DE C.V., or its subsidiaries (Tequilas Premium, Inc. and Clase Azul Europe, S.L.) to access the information you have made available in your public profile (such as name, email address, image, gender, and location) for that social media account. We use the information we receive from your social media account in accordance with the social media's terms of use and this Privacy and Cookies Notice. Please check the privacy settings in your social media account for information on what data is shared with us and other connected apps, and to manage the data shared through your account, including information about your activities using our sites. In partnership with Facebook or other external partners, CASA TRADICIÓN, S.A. DE C.V., or its subsidiaries (Tequilas Premium, Inc. and Clase Azul Europe, S.L.) may also occasionally collect information about one or more of your devices that you use to interact with the Site and Services. You can log into your Facebook account for more information, manage your devices, and opt out of this collection.

Category 2: Performance cookies

These cookies collect information about how visitors use a website, for example, which pages they visit most frequently and if they receive error messages from web pages. These cookies do not collect information that directly identifies a visitor. All information collected by these cookies is aggregated and therefore anonymous. It is only used to improve the operation of a website.

What type of performance cookies do we use on our website?

We use Google Analytics and Adobe Analytics and similar services to help analyze site usage. These analytical tools use cookies to collect standard internet logging information and information about visitor behavior which is then aggregated to not identify any individual. Information about your use of the website and your IP address is transmitted to Google and Adobe and we use it to evaluate visitor usage of the website, compile statistical reports on website activity, and create an aggregated visitor profile based on demographic and interest data.

We also use a tool called Google Display Network Impression Reporting to understand which ads we place on other Google Display Network websites best help attract visitors to our website. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout

Category 3: Functionality cookies

These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website can provide local weather reports or traffic news by saving your current region in a cookie. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize. They can also be used to provide services you have requested, such as watching a video or commenting on a blog. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

What type of functionality cookies do we use on our website?

We may place a cookie to remember your preferences (Preference Cookie) so you do not have to enter your data (country/age and language preferences) again on our homepage. This is not suitable if you share your computer with someone else. This cookie expires automatically after 12 months. We may also use session cookies, which are temporary cookies that remember user choices regarding the site and preferences selected during the session. These cookies are deleted as soon as you leave the site.

Category 4: Targeting or advertising cookies

These cookies are used to deliver ads that are more relevant to you and your interests. They are also used to limit the number of times you see an ad and to help measure the effectiveness of advertising campaigns. These are typically placed by third-party advertising technology providers (such as ad networks and other digital advertising platforms) with the permission of the website operator.

They remember that you have visited a website and this information is shared with other organizations, such as advertisers. Often, targeting or advertising cookies will be linked to site functionality provided by the other organization.

What type of targeting or advertising cookies do we use?

These cookies are used to deliver content that is more relevant to you and your interests based on your previous web browsing, as well as keywords we may collect from the URLs of the web pages from which you accessed this website, your IP address, and any search engine used to reach this website. Additionally, these cookies may be used to show you targeted advertising (either within this website or when you visit third-party websites, including third-party social media platforms) or to limit the number of times you see an ad. They remain on your computer unless you delete them and remember that you have visited a website.

We may also use certain service providers to set cookies on our behalf across third-party websites with which we have partnered. These cookies allow us to analyze consumer visits to specific sections of those websites and collect certain information about purchases of our products on those websites. The types of information collected by such cookies may include: shopping cart information, which product pages have been viewed, whether a purchase of a product from CASA TRADICIÓN, S.A. DE C.V., or its subsidiaries (Tequilas Premium, Inc. and Clase Azul Europe, S.L.) has been made, which Casa Tradición products have been searched for. The marketing cookies we use include third-party cookies set by Google, The Trade Desk, and Facebook, whom we use for interest-based online advertising. We also use certain Facebook advertising tools (such as the Facebook "pixel") for interest-based online advertising purposes. You can read Google's, The Trade Desk's, and Facebook's data privacy policies at google.com, thetradedesk.com, and facebook.com, respectively.

If you see any of our ads with this logo on them, you can control whether you receive this type of ad. This is the AdChoices icon and is provided by the European Interactive Digital Advertising Alliance (EDAA).

When you click on the icon, you will get information about the companies providing interest-based ads on the sites you visit. You will learn how it works, how this type of advertising supports free content, and about other privacy options.

If you do not want this type of advertising, you can click on the consumer choice page to opt out of receiving companies participating in the Icon program. By continuing to use our website without limiting the use of our cookies, you are consenting to CASA TRADICIÓN, S.A. DE C.V., or its subsidiaries (Tequilas Premium, Inc. and Clase Azul Europe, S.L.) in accordance with this Privacy and Cookies Notice. For more information on how to manage or delete targeting/advertising cookies in this way, visit: http://www.youradchoices.com/