The purpose of this Privacy Policy is to inform you about the handling of your personal data when it is collected, used, stored, and/or transferred by Casa Tradición, S.A. De C.V., or its subsidiaries (Tequilas Premium, Inc. and Clase Azul Europe, S.L.), hereinafter "Clase Azul México", who is the Data Controller of your personal data. Personal data will be provided by you as a customer or user, so that you can access services and information provided by "Clase Azul México" through its website via your browser.

Clase Azul México, through its privacy policy, aims to process the personal data of its customers and/or visitors in order to provide the best possible service. We collect, store, process, use, and disclose personal information about you in relation to the use of Our products and/or services offered by Clase Azul México on its website. This Policy describes how Clase Azul México uses your personal information based on the information and presentation of our products and services provided by the Site, the personal data concerning you ("Your Personal Data") collected by Clase Azul México mainly include:

1. Your identity and contact information, such as your name, surname, email address, mobile phone, postal code, address, language, and birthday.

2. Technical information collected, which may include IP address, connection records (standard web information such as browser type and pages accessed), information communicated while using our Service Center, as well as any other information you may disclose when contacting us.

3. Data regarding your habits or preferences, including browsing habits, notification preferences (email/phone), or any consumer request made to our Service Center, and any corresponding tracking.

4. Data related to your membership history, such as purchases, quantities, price, membership status, and location data.

5. Cookies, trackers, and similar tracking technologies to understand how you use our products and provide you with features and offers. Cookies are used to collect your device identifiers and other information such as Internet Protocol (IP) address, logs, and web pages clicked on.

To the extent permitted by applicable law, we may combine the information collected. Personal data that is mandatory for Clase Azul México to fulfill the purposes described below are marked with an asterisk in the various sections of the Site. If you do not fill in these mandatory fields, Clase Azul México will not be able to meet your demands and/or provide the requested services. Other personal data are purely optional and allow us to better understand you and improve our communications and offers accordingly.

Clase Azul México DOES NOT collect any financial or credit information from any user or visitor. Our website does not have a product selling service.

We use and process your personal data for the following purposes:

1. Legal age control.

2. Creating your account and managing your identification.

3. Providing any service you have requested, processing and managing your registration, tracking, as well as any personalized offer.

4. Responding to your requests, comments, and questions.

5. Facilitating the use of our site and customizing your experience on our site and our products according to your interests.

6. Conducting anonymous statistics regarding site activity to measure, in particular, satisfaction and service quality and thus enable site improvement and optimization.

7. Sending promotional or commercial communications about our products that may be of interest to you, provided you have given your prior consent or have previously requested a similar product or service on the site.

8. Opportunity for improvement in visiting our site and providing technical support.

9. Administering the service platform, including support and security systems.

10. Preventing, investigating, and responding to fraud, unauthorized access or use of our services, breaches of terms and policies, or other unlawful behavior.

11. Compliance with legal obligations.

12. Compliance with legal retention periods.

13. Establishing, exercising, or defending our rights in legal claims.

We will NOT process your personal data in a manner incompatible with the purposes for which they were collected or subsequently authorized by you, nor will we collect any personal data that is not necessary for the mentioned purposes. For any new processing purpose, we will separately ask for your consent. To the extent necessary, we take all reasonable measures to ensure the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and responsibility.

In accordance with applicable data protection laws and regulations (please refer to the applicable legislation according to your country in section number 7 of this privacy policy), you have the right to request access, rectification, or deletion of your Personal Data, or to request the restriction of processing, and to object to such processing, as well as the right to data portability to the extent applicable, subject to any compelling legitimate reasons that Clase Azul México (including its subsidiaries) may invoke to retain your personal data.

Any visitor may exercise the rights of access, rectification, cancellation, and opposition provided for in applicable legislation. The exercise of any of them is not a prerequisite or prevents the exercise of another. Personal data must be safeguarded in such a way as to allow the prompt exercise of these rights.

You may request at any time that we stop sending you information about our news and events by using the opt-out link inserted in each email we send you.

Furthermore, you have the right to lodge a complaint with the local data protection authority about any of our activities that you believe do not comply with applicable law.

Clase Azul México DOES NOT sell, rent, or transfer your personal data to third parties. Furthermore, Clase Azul México DOES NOT share your personal data with others, except in the cases described below:

1. Our service providers, such as delivery service providers, IT equipment, and customer service.

2. All subsidiaries that are part of the Clase Azul México group.

3. Third parties, in the event of a change of control, if we sell or otherwise transfer part or all of the Clase Azul México group or our assets to another company.

4. Law enforcement, public authorities, or other organizations if required by law.

Clase Azul México or the service providers mentioned in this privacy policy may transfer the information collected about you to different national or foreign third parties.

Certain personal data may be transferred or accessible to affiliates located outside your country of residence, which does not guarantee the same level of protection equivalent to that in force in your country. In this case, any transfer of your personal data outside your country of residence will only take place on condition that the data subject accepts or does not accept the transfer and that adequate legal guarantees exist. If you would like more information, you can contact us by sending a request to the following address arco@claseazul.com.

We use reasonable and appropriate information security measures to help maintain the security of the information collected through the Site and take reasonable steps to verify your identity before granting you access to your account.

We use the following security measures:

1. Encryption of your personal data in transit and at rest.

2. Regular vulnerability scanning and penetration testing.

3. Organizational measures (access control, access restriction).

4. Periodic assessments of data protection impact and privacy audits.

We will retain your personal data as long as your account is active or necessary to provide you with services and offers, and only for as long as necessary in relation to the processing purposes identified in this Privacy Policy. Information we receive about you may be retained for a longer period when subject to a legal obligation, investigation, or to prevent harm.

1. User data (such as contact data) will be retained by Clase Azul México for the strictly necessary time for managing the business relationship. However, at the end of the business relationship, this data may be archived for a period of 1 (one) year, for the purpose of establishing the existence of a contract or a right. After that period, the data will be deleted.

2. Prospect data relating to contact details (such as name, address, and email) will be retained for a period of 1 (one) year after the data is collected or after the last contact received from the prospect. After that period, the data will be deleted.

3. Personal data collected and processed in the "Contact Us," "Service Center," and/or similar sections will only be retained for a period of 1 (one) year. After that period, it will be deleted.

4. Connection records collected, with the prior consent of the user, using cookies, trackers, and other similar tracking technologies implemented on our Site, will be retained in accordance with applicable laws and regulations for a period of time not exceeding 2 years.

The subsidiaries that are part of Clase Azul México are responsible for retaining and processing your information, applying the legislation corresponding to their jurisdiction:

If you are in the United States of America, Canada, the company responsible for receiving your personal information is Tequilas Premium, Inc., you can exercise your rights using your account settings or simply by writing to us at the following address: arco@tequilaspremium.com.

If you are in Mexico, Asia, Canada, Australia, South America, Central America, the company responsible for receiving your personal data is Casa Tradición, S.A. de C.V., you can exercise your rights by configuring your account or simply by writing to us at the following address: arco@claseazul.com.

If you are in the European Union, South Africa, India, the company responsible for receiving your personal data is Clase Azul Europe, S.L., you can exercise your rights by configuring your account or simply by writing to us at the following address: arco@claseazuleurope.com. 

Clase Azul México is not directed at users under the legal drinking age. If you are under this legal age, depending on your country, you may not use our site. If you are a parent or guardian and believe we may have collected information about a child, please contact us.

Clase Azul México may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you with additional notification methods for modifications or updates, depending on the circumstances.